NASCON Allied Industries Plc, a subsidiary of the Dangote Industries Limited, recently introduced a new classic seasoning cube which consumers have described as tasty and flavorful, with a unique taste and aroma.
Executive Director, Commercial NASCON Allied Industries Plc. Hajiya Fatima Aliko Dangote described the new classic seasoning as a new innovation birthed after years of consumer-led research and development, and urged distributors, marketers, eateries and consumers to immediately key into it.
Speaking at the launch in Kano state, Hajiya Fatima Aliko Dangote said the classic seasoning cubes and stew mix were created with a special blend of herbs and spices to give meals that unique taste and great aroma.
She described the seasoning as Karshen Magana (Real Deal), and is second to none in the country. She urged women at home to try the new seasoning cubes, stew mix and curry powder, as they would ensure meal moments are great moments.
She also assured stakeholders that in time, the products would be launched in other parts of the country, adding that despite the high innovative quality, it is affordable and available with various promotional items to be enjoyed by distributors and consumers.
Also speaking at the event, the Group Managing Director of NASCON Allied Industries Plc, Mr. Paul Farrer assured listeners that the new product is a high margin product that would help ensure customer satisfaction and remain profitable, describing the new product as premium but affordable.